The Mobile Money Machine

by Stephen Hultquist on July 8, 2010

Marketing. The word that strikes fear into the hearts of many a business owner, sales person, and customer. As Seth Godin recently reminded us, “All marketing people are liars.”

But, marketing is how you get your message to those who don’t know you, yet, but can benefit from what you offer. Today, that means coming to them where they are using their cell phone.

There are a list of approaches that we’ll talk about as they evolve, but we’re just like you: business guys who figured out that this is how we reach customers: mobile, local, and marketing.

You’re gonna like this.

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